Memberships are a credit union’s most precious resource. With each sign-up, the credit union’s resource pool grows, allowing it to reinvest in its shareholders – the members themselves.
The local credit union approached JV Logix looking to boost signups for its checking accounts and dividend account options using three short video advertisements.
As a community credit union, the field of membership is broad — virtually anyone who lives, works, or studies in the multi-county area is eligible to join. That translates into a potential lead base of approximately 350,000 potential members!
JV Logix's task was straightforward: build checking account and brand awareness across the entire region.
If Google Search Ads are a fishing hook, Google Display Ads are a net — skimmed across multiple digital surfaces to announce your presence and reach the target audience online.
To promote checking account benefits, Google Display and video setups were configured, placing short video commercials in relevant local media spaces, YouTube, and local news outlets.
Our paid search experts optimized campaigns to run skippable in-stream videos focusing on maximizing the credit union's ad budget while targeting local area residents.
Over the course of about a month, the Google Ads campaigns achieved outstanding reach metrics, drastically increasing brand impressions and driving prospective members to sign up.
