What sets similar companies apart? It might be in the quality of the product or service rendered. It might be the customer experience. Or it may be in specialization – you have expertise or capability that your competition simply does not.
But without audience awareness, doing more things and doing them better means nothing. As the only recycling center in the region offering electronic recycling, the challenge was that very few people knew about it.
Logix’s digital marketing department was hired to change that and build robust local awareness.
To promote awareness around this specific service, a simple landing page for the website was created, covering three essential pieces of information: e-waste benefits, accepted electronics, and directions.
We designed a dedicated e-waste landing page focusing on why e-waste recycling matters, what forms of electronics waste are accepted, and embedded maps showing directions to the facility locations to optimize the conversion funnel.
JV Logix created Google Search Campaigns for specific e-waste keywords, alongside Display campaigns to boost general regional awareness. Local Google Business Profile interactions (calls, directions) were tracked as conversions to capture real-life visitor volume.
Combining a strategic campaign layout, display graphics, optimized landing pages, ad grouping, and keyword bidding quickly powered up brand awareness and digital presence in the local area.
All told, 759 users called or clicked for directions during the campaign, translating to multiple tons worth of e-waste processed for valuable copper, aluminum, and precious metals.
